Even Movie Theaters Misunderstand Their Customers

Jul 7
Posted on July 7, 2007 12:18 in Movies

I went to Die Hard 4.0 (or “Live Free or Die Hard” as it is called in the US) yesterday in the Empire cinema here in London. It was the first time at the Empire, which is one of the biggest/luxurious/expensive cinemas here in London.

I was amazed by the service, with people bringing you to your seat with little lights, but my impressions of the theatre quickly disappeared when they showed me the “Don’t Steal Movies” trailer. I know these trailers and I know the campaign against them, so nothing new here.

What really pissed me of though was that right before Die Hard 4.0 started they decided to treat us to a nice “from the red carpet”-special that they had filmed a few weeks earlier at the same cinema. Mixed with the interviews they showed a lot of scenes from the movie we were all going to watch.

I mean: for god sake, we are here to watch THAT movie. Stop showing spoilers, stop commercializing. We already payed (a lot)! I am so annoyed that even the movie theaters don’t understand their customers.

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