What do Crumpler and Ben & Jerry’s have in common?

Aug 13
Posted on August 13, 2008 0:06 in Offline

After Melinda’s blog post earlier today about Ben & Jerry’s forgotten flavors, I got to talk to her about why somehow I get the same “vibe” from both B&J and Crumpler. it got me to think that these two companies have quite something in common, but I can’t figure out what the deeper cause is that makes me think this.

Here is what I realized the two quite different companies have in common:

  • They don’t sell normal “stuff”: B&J might have some basic flavors like “Vanilla like it oughta be”, and Crumpler might sell a few bags that look like an average no-name brand, but in general both brands sell products that stick out because their products are pretty unique and recognizable. Do I only notice this because they both only target very specific crowds?
  • They give their products weird names: My Crumpler bag is called a “Warm Shower”, my favorite B&J ice cream is called “Half Baked”. Not very normal names and often with a double meaning. 
  • They have an odd sense of humor: Take a quick look at the Crumpler site or the side of a bucket of B&J and you know what I mean. Cows, naked men, funny situations, etc.
  • Their products are “expensive” but not “luxurious”: The average Crumpler bag and B&J ice cream cost a bit more than their generic counterparts, but somehow they are not about luxury. If you would buy a luxury bag, it would be made of leather, but Crumpler does not sell leather bags. If you would get some Sainsburry’s luxury ice cream, it would probably be served with some special topping, like a cherry or something, and maybe they provide it in a nice “special” crystal-like but still plastic bucket, but B&J ice cream never gets served like that. 
So do these companies have something more intrinsic in common than I know of? Please tell me, I want to know.
  • http://one-size-fits-one.blogspot.com/ http://one-size-fits-one.blogspot.com/

    Great comparison of these two brands and what makes them stand out. I agree with the fact that weird names do tend to stick out and are more memorable, also the ‘expensive’ vs. ‘luxurious’ argument. People will pay that extra bit for something that gives them that added value.

  • http://one-size-fits-one.blogspot.com/ http://one-size-fits-one.blogs

    Great comparison of these two brands and what makes them stand out. I agree with the fact that weird names do tend to stick out and are more memorable, also the ‘expensive’ vs. ‘luxurious’ argument. People will pay that extra bit for something that gives them that added value.