The new Facebook homepage that was released last week has messed up the opportunities for an app to end up in a user’s (and subsequently the user friends’s) news feed. At Nudge we did a bit of research and discovered the new optimal way of distributing your application stories.
So what changed?
The mayor changes regarding Facebook feed stories can be easily summarized. Quoting from the Facebook developer Wiki:
- Full stories are no longer displayed on the home page or profile.
- You are no longer required to provide a title for short story templates
- One-line stories will only appear on the Profile in the “recent activity” section. They will not appear in the stream.
In other words: full stories are a thing of the past, and any other stories won’t appear in the user’s normal stream. As a consequence of this, an app’s feed story won’t end up on the friends’ news feeds either. Also: flash in feed stories seems to be a definite thing of the past.
So what can we do about it?